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I've been very lucky with panel discussions: I've never been on a dud. I hear the horror stories (and I've witnessed them from the audience): moderators who can't read the room, panelists who run way long and pitch their company relentlessly, and chemistry that just doesn't work.

This blog post is part of our series on Social Media for Social Enterprise: How non-profits can earn revenue with Web 2.0.

I know, it sounds like the beginning of a bad joke. (Or a great cartoon! Rob, care to give it a try?)

Welcome to the latest installment in our series on revenue sources for non-profit social media projects. Today, I'm looking at what many non-profits first think of (and often, recoil at) when it comes to earning money online: advertising.

If your site attracts a lot of visitors -- or even a niche community of visitors that advertisers want to reach -- you can place advertising on your site to generate revenue. There are three types of advertising to consider:

A few days ago, we stepped out of the Social Signal offices for a little brainstorming over lunch. We'd usually do that sort of thing here - we had our walls done with whiteboard paint for exactly that reason - but a change of scenery seemed to be in order.

About 90 minutes later, we returned, only to find this on our walls: