Leaders are asking
Social media presents new opportunities for leaders in every sector and at every level. These questions offer insights to CEOs pursuing business innovation, nonprofit directors seeking new models of social change, public officials reimagining their relationship to the public, and citizens who want to understand how social media affects the world they live in.
How can we use social media to increase our sales and revenue?
For most companies, the bottom line in social media is this: how can I use it to increase sales revenue? There are four ways social media can help you achieve this goal: marketing, traffic, loyalty and innovation.
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