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Welcome to the new Social Signal

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Valentine's Day celebrates the power of relationships. We're celebrating with a Social Signal relaunch.

The relaunch of our site and business coincides with the explosion of interest in social media. Business leaders and nonprofit communicators are asking how social media can support marketing, collaboration and innovation. Public officials and public citizens want to know how social media creates new opportunities for communities and conversation, on- and offline.

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Engaging the power of (online) conversation

Why online conversation matters

Conversation is a little miraculous

Conversation is a little miraculous. Through conversation we learn about the world around us, about each other, and about ourselves. We discover what we have in common and how we look at things differently. We arrive at common solutions and build lasting agreement about how to do a better job, together.

You can find evidence of the transformative power of conversation in just about any field. When you read stories about people who are trapped in life-endangering situations (like a building collapse), they often say that what let them survive was another person engaging them in extended conversation.

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Going for the Golden Graham

NIche messaging with social media

Reach each of your audiences with the message that speaks to them.

That's one of the central appeals of social media: the ability to target your message, affordably and appropriately, to each of the audiences you're trying to reach. Create a YouTube clip with an edge to hook your under-25s. Create a business-value app on LinkedIn to reach your b2b audience. Sponsor a mom's group on Facebook with your most family-friendly lines.

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In praise of uncertainty (I think)

I recently had an email exchange with a few colleagues, sparked by a news columnist's disdain for how two local public figures are using Twitter. And Darren Barefoot, after offering some solid advice, weighed in with this:

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Social Signal is moving!

Map to 680 Citadel Parade

As of March 1, Social Signal will be moving to new offices: a townhouse at 680 Citadel Parade in downtown Vancouver. Our new home is part of the Spectrum development, and gives us more space to work as a team and meet with clients. We'll post photos of our beautiful new space as soon as we've settled in.

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Session Picks for Northern Voice 2009

February in Vancouver means that the Vancouver blogging event of the year, Northern Voice, is just around the corner, happening on Friday, February 20 and Saturday, February 21st at the UBC Forestry Sciences Centre.

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10 ways to use numbers in your blog post titles

Check out any social bookmarking site - Delicious, for instance, or Digg - and you'll see that a lot of the most popular pages being bookmarked have something in common: a number in the title.

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ManyMoon offers collaborative task management that project managers can love

What's the relationship between task management and project management? As we build up project management systems for our web-based company, that question is never far from our minds. We talk about project management, but our suffering -- our need for systems and tools -- is mostly focused on task management.

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Crunchy social media strategist shell, gooey social change heart? Two jobs you should know about

Mountain Equipment Co-opWe've already told you about the (fantastic! exciting!) social media strategist position we're hiring. Now we're thrilled to tell you about another job, this one with one of our clients: The Big Wild, a project of the Mountain Equipment Co-op.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.

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