twitter | Social Signal

Updated: the third step isn't working at the moment, because that service has closed its doors for a while. We'll let you know if that changes.

If you've launched a Twitter account for a company or project, you've faced the same problem we've got here at Social Signal: how do I translate all the follows and followers on my individual account into a set of follows and followers on our Social Signal account?

There's no way to move my followers to @socialsignal, except by renaming my @awsamuel account, and then what would I use to twitter personally? What I can do is get Social Signal to follow the same people I'm following personally; that will give me an easy way to get into a conversation with my new @socialsignal hat on, and encourage them to follow our @socialsignal account too.

If you're asking how social media can help your business or organization, you should start by answering four questions that will give you a strategic framework for decision-making.

But if you're itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I've listed these in the order I'd recommend adopting each one.

In 2008, companies woke up to the power of Facebook as a way of engaging customers, building brand, and selling their products or services.  Today, the hottest new marketing tool is Twitter: a social network that consists entirely of people exchanging 140-character messages with their friends, family and colleagues.

Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing.

Don’t believe me?  Here are my top tips on getting started with Twitter…and each is 140 characters or less.