blogging | Social Signal

One of the great things about the social web is the culture of sharing that it fosters. One person writes a blog post; another quotes it, disagrees with some parts, corrects a passage or two, and adds some more information; a third synthesizes it all into a cool infographic. It's a little like the coolest potluck dinner in history.

But every great potluck dinner seems to attract the folks who have no intention of cooking a damn thing. They're there to gorge on as much Jell-o salad and chicken fingers as they can before someone notices they didn't bring any dishes themselves.

This morning's first session, led by AdHack's James Sherrett, was a lively discussion of the role that advertising has – or, maybe, doesn't have – in blogging.

Last week's presentation at the Vancouver High-Tech Communicators' Exchange was a great time: a really engaged audience, provocative and challenging questions, and a razor-sharp co-presenter – mi amigo Kris Krüg. (Catch Dave Olson's amazingly thorough account here.) We took a look at marketing with social media, through the lens of some very successful efforts.