blogging | Social Signal

So far in this 10-part series, we've seen how blogs can give your organization a human voice, and provide valuable feedback from your customers. Now we're going to look at how they can open up a new communications channel to the world: one where you can tell stories that might not make front page news, but can still move your audience.

Many organizations have only two ways to talk to the public about the issues that matter to them: advertising, and mass media - often through a news release.

Check out any social bookmarking site - Delicious, for instance, or Digg - and you'll see that a lot of the most popular pages being bookmarked have something in common: a number in the title.

Northern Voice, the two-day social media and personal blogging conference, is gearing up for 2009 in Vancouver. And first on the agenda is a call for speakers:

Times are tight, which is the polite way of saying that your communications budget has probably been handed to Freddy Krueger for a light trim. So whether your organization is already blogging, or just thinking about it, you need to make a strong case for your blog's ROI.