Is that what Michael Geist had in mind?Ads in the middle of copy can cause unintended meaning

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Advertising is one of the chief ways that web sites generate revenue.

But be careful where those ads go. Place them in the middle of your copy, and you may end up with something like what happened with this Vancouver Sun story (I should add, it's through no fault of Twitter-savvy reporter Gillian Shaw's).

If you do decide to advertise within your copy, you might want to think about ways of styling ads distinctively enough (and with an "Advertisement" label) that your readers don't think Michael Geist is advising them to click here to win.

Screen capture. News story says *Michael Geist, Canada research chair of Internet and e-commerce law at the University of Ottawa, said he gets questions like this regularly. His advice:* and then has an ad with the words *Click to win!*

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