Michael Geist

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Is that what Michael Geist had in mind?

Ads in the middle of copy can cause unintended meaning

Advertising is one of the chief ways that web sites generate revenue.

But be careful where those ads go. Place them in the middle of your copy, and you may end up with something like what happened with this Vancouver Sun story (I should add, it's through no fault of Twitter-savvy reporter Gillian Shaw's).

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