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Pixel-perfect social media graphics
Most organizations would never send their leaders to a news conference in pizza-stained sweatpants and a moth-eaten Planet Hollywood t-shirt. But a startling number of them do the digital equivalent.
They stretch low-resolution logos and graphics to serve as cover images. They shovel photos online without noticing that the call to action is getting cropped out. Use intricate, complex images as pinkie-nail-sized profile photos.
The result is a blotchy, pixelated, distorted, unreadable mess.
Use sketchnotes and graphic recording to spread your speech's message
One of the most powerful ways to extend your speech's impact beyond the room is a social object: something that people will share and talk about online. And one terrific social object is a graphic recording: your presentation's key messages and ideas, captured as an image.
A link is a promise. Don't break it.
To your audience, a misleading link isn't just a little wasted time or a dent in their data plan. It's a little tiny betrayal.
Dear SoSi, 
How can my company or organization get started with social media?
If you're leading the charge for social media in your company or organization, you're probably tackling several challenges. How can you strengthen your team's understanding of social media? When and how should you establish a social media presence? And how can you build your own skills?
more Dear SoSi
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