speechwriting

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Social Speech Podcast, Episode 10: Holly Ross

Social Speech - Holly Ross

This episode features Holly Ross from NTEN, the Nonprofit Technology Network. She's a great speaker in her own right – and every year, NTEN hosts the Nonprofit Technology Conference. It's a huge gathering (but remarkably relaxed and collegial), and we talk about what it takes to connect that many people online at a conference - and how speakers can make the most of a connected audience.

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Social Speech Podcast, Episode 9: JD Lasica

Social Speech - JD Lasica

When you want solid advice on social media, backed up by years of experience with both non-profits and businesses, you go to JD Lasica.

And so did I, for a half-hour conversation that touched on everything from why letting your audience see your slides in advance may not be a bad idea, to how speaking and community-building go hand-in-hand.

Listen to JD, then explore these links for some terrific resources:

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Social Speech Podcast, Episode 5: Ian Griffin

Social Speech - Ian Griffin

With this episode, we flip the mic (metaphorically) and talk with someone who's a lot more used to writing speeches than delivering them. That's not to say Ian Griffin isn't at home behind a lectern; he's an accomplished speaker and a skilled communicator.

If you're in the tech industry, you've probably heard his words; Ian has worked in executive communications at Cisco, Hewlett Packard and Sun Microsystems. He's also incredibly generous with his time and expertise, as many Silicon Valley communicators who've attended one of his presentations can tell you.

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Social Speech Podcast, Episode 4: David Eaves

Social Speech - David Eaves

From the moment I thought up the Social Speech Podcast, David Eaves was at the top of my list of people I wanted to talk to. He's a good friend, and a provocative thinker and writer on some of the issues that matter to me most – like the open web and open government.

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Social Speech Podcast, Episode 2: with Tod Maffin

Tod Maffin - Social Speech

If you were to assemble a herd of top-notch researchers, and tell them "Find me someone who embodies public speaking, social media and podcasting," chances are fights would break out as several of them vied to be the first to get to Tod Maffin's door.

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Introducing the Social Speech Podcast

Social Speech Podcast (revised)

If you're involved in public speaking – as someone who delivers speeches and presentations, or as an executive communications practitioner, or as an event organizer – then this is for you.

Over the next several weeks, I'm going to share conversations I'm having with some of the smartest people I know about public speaking and social media: how connected audiences are transforming the world of presentations, and how some forward-thinking speakers are making the most of it.

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The social speech starts long before you take the stage

Engage your audience before your speech

Social speech banner

A lot of speeches begin with someone introducing you to the audience - reciting your background and qualifications, and then encouraging them to greet you warmly as you head to the microphone.

And once the applause dies down, you're looking at a sea of people who are probably as unfamiliar to you as you are to them. Your first few lines not only have to launch your speech, but establish a rapport and some degree of trust with your audience.

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The social speech: How your friends and followers can help you write your next presentation

Social speech banner

Speechwriting is a notoriously solitary profession. You might have a few conversations with a client, their staff or — if you're writing for yourself — a mirror. But a lot of your work is going to be just you, a keyboard and the unforgiving blank screen.

At least, that used to be the case. But when you're crafting a social speech, speechwriting can be a team activity. And even though you still have to do the actual writing, you can draw on the ideas, experience and ingenuity of a large networked audience.

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Writing to be heard

In the midst of this great GuideStar piece on writing fundraising letters comes a sentence that galvanized me:

  • Beginning sentences with "and"- one of my favorite connectors that encourages readers to keep reading (actually "listening" because that's the way we talk with friends).

Listening. That's why conversational writing, be it in blog posts, speeches or direct mail, has such power.

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SpeechList moves to Social Signal!

SpeechList, my free newsletter about the craft of speechwriting, has officially moved to Social Signal with issue #7. Along with the usual news, tools and practical tips, this issue has a feature article on breaking into speechwriting:

Maybe you've written a few speeches for yourself or others that went over well. Maybe you're just attracted by the glitz and glamour of the profession. (Maybe you just fell over laughing.) Whatever the reason, you want to start speechwriting professionally.

But where to begin? Unlike aspiring doctors, bike mechanics and chefs, speechwriters don't have a prescribed course of study and internship. There aren't a lot of jobs out there labeled "speechwriter", and no one career path to follow.

The bright side is, that means there are a lot of ways into the business. Here are five tips for anyone who wants to make the leap into professional speechwriting.

Check out the latest issue here – and if you want to subscribe, just click here

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