social media | Social Signal

I recently had an email exchange with a few colleagues, sparked by a news columnist's disdain for how two local public figures are using Twitter. And Darren Barefoot, after offering some solid advice, weighed in with this:

The CBC reports that Quebec's chief electoral officer is studying new rules on "cybercampaigning":

As the internet plays an increasingly important role in political campaigns and elections, rules and laws need to evolve in order to keep the playing field level, said Quebec elections director Marcel Blanchet.

After more than a month of radio silence - life does love to throw the occasional spitball, no? - the drowsy duo are back. And in this episode, inspired by our hiatus, we ask what it takes to give a social media project some staying power.

The five questions we suggest you ask about your project, if you want it to still be around by the time we do our next episode:

Welcome to the latest installment in our series on revenue sources for non-profit social media projects. Today, I'm looking at what many non-profits first think of (and often, recoil at) when it comes to earning money online: advertising.

If your site attracts a lot of visitors -- or even a niche community of visitors that advertisers want to reach -- you can place advertising on your site to generate revenue. There are three types of advertising to consider: