NPTech | Social Signal

Part 2 of a series. Originally appeared on AlexandraSamuel.com.

"How can our organization create a social media presence?"

The latest person to ask me that question was a dear friend who is on the board of a 2,000-member non-profit. Their next board meeting was coming up, and social media was on the agenda. What kind of approach would I recommend?

We're coming up to the fifth anniversary of the Social Signal blog. So it's fitting that this Bedtime with Rob and Alex podcast looks at the heart of what we do: developing strategies for participation.

And this time out, we're looking at strategies for smaller organizations (both in budget and membership). We cover:

If you've ever accidentally soaked your shoes in a puddle on a freezing day, you'll appreciate how miserable the experience can be... and how desperate you can be to get to your home, school or workplace to change into a spare pair.

When you're living on the streets, though, it's more than just discomfort. Cold, wet feet can quickly become agonizing to walk on - adding a big barrier to finding a job, food or shelter for the night.

And I'm going to let Kate Dugas from ChangeEverything.ca take it from here: