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Welcome, NTC 2011 attendees!

We're delighted to be sending Rob to the 2011 Nonprofit Technology Conference as their official cartoon-blogger!

If you'd like to meet up with Rob at NTC 2011, just tweet him at @robcottingham.

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Open Community offers social web approaches for associations (and more!)

2 November, 2010
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by Rob Cottingham

My friends Maddie Grant and Lindy Dreyer have just launched Open Community, "a little book of big ideas for associations navigating the social web". (I was fortunate enough to get to do cartoons for the book, which meant I got a sneak peek – and I was impressed with both the scope of their vision and the practical suggestions they have for their readers.)

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The small organization’s guide to investing in social media

25 October, 2010
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by Alexandra Samuel

Part 6 (and conclusion) of a series. Originally posted on AlexandraSamuel.com.

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How a small organization can build a content-driven social media presence

22 October, 2010
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by Alexandra Samuel

Part 5 in a series. Originally appeared on AlexandraSamuel.com.

Organizations with a limited audience (fewer than 100,000 people) or limited budget (less than $100k) face equally limited possibilities for eliciting user-generated content. One strategy for developing an effective social media presence within these limitations is to create a site driven by RSS aggregation.

Another option is focus on developing your own content on a regular (ideally daily) basis; for a small membership organization, 2-3 posts per week is entirely reasonable.

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