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Measuring the Networked Nonprofit has arrived

Measuring the Networked Nonprofit

A few weeks ago, I let you know that Measuring the Networked Nonprofit was on its way, bringing with it the combined wisdom of Beth Kanter and Katie Paine on how nonprofits can measure their impact in an era of free agents and networked activism.

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Just because you have numbers doesn't mean you have insight

One of the most seductive things about social media is the way it allows us to quantify things. I have more friends than she does – I must be more popular. That blog post got more hits than this one, so that one's more effective. We have more Twitter followers this month than last month, so we're on the right track.

Numbers are lovely that way. In a world where everything seems open to interpretation, numbers offer certainty. Five is bigger than three: end of argument.

Cold turkey

Cold turkey

(woman to friend walking down the street, seeing everyone with click counts hovering over their heads) Maybe you should lay off the analytics for a while.

The new royalty

The new royalty

(one person to a friend dressed in royal robes, sitting on a throne) Dude, remember how you said passing the 100,000-follower mark wouldn't change you..?

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Measure your social media influence with Influ-a-rama-matic Pro 2.0! (beta)

Tangled measuring tape

Are you eager to track your social media influence? Desperate to boil down the complex intricacies of human interaction into a single number? Of course you are!

But you're also probably sick of getting results that suggest you could be doing better if only you had more followers... retweeted more often... wrote more interesting blog posts... or, y'know, really worked at it.

Well, my friend, do I have the social media measurement instrument for you. Carefully calibrated, precision-coded and guaranteed accurate to .025 microScobles, the Influ-a-rama-matic Pro 2.0 is nothing less than the greatest web application in the history of humanity.

Take it for a spin!

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Metrics: handy tool, or Satan's yardstick?

Can individuals use marketing tools without sacrificing authenticity?

Tangled measuring tape

Alex's Harvard post about metrics and the obsessive condition she calls analytophilia has triggered a lot of conversation this morning about the role analytics ought to play in organizational communications.

Which has me thinking about the role tools like analytics play in our personal communications online, too - for better and for worse.

The past few years have seen some fascinating changes as organizations - some tentative, some confident, a few very bold - adopt the tools of the social web. We've seen windows and occasionally great big doors opening in the walls that separate businesses, non-profits and governments from the public.

But something else is happening too. Just as the tools of social media are turning marketing into personal conversation, they're also turning personal conversation into marketing.

No peeing on the floor, and no outranking me on Technorati

No peeing on the floor, and no outranking me on Technorati

(woman to a dog in her lap) Fine, you can have an account. But if you wind up with more followers than I have, I'm deleting your furry ass.

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Social yardsticks: how do you measure social media?

NTEN panel explores social media metrics

I'd been looking forward to catching the session on metrics that Beth Kanter was going to facilitate at NTEN/NTC, and it didn't disappoint.

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YouTube views as a proxy for web success

Comparing the impact of web video on Obama and Clinton campaigns

We're often asked how organizations can measure the return on investment from social media. Frank Rich's column in today's New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping the power of the web:

Social Signal on...

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.