entrepreneur | Social Signal

Many organizations want to know how to get started with social media, or how to take it to the next level. All too often, the answer they get is the name of a site or platform: Create a Twitter feed! Set up a Facebook page! Build your network on LinkedIn!

While it can be very helpful to know about different platforms, no one platform is right for every organization. To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you're going to do it in compelling way.