blog | Social Signal

It's official - I'm the cartoon blogger for BlogWorld Expo, coming this October in Las Vegas. And as part of my duties, I'm running a weekly cartoon on their blog. This post originally accompanied one of them.

For anyone who's been told to cut the blog from their communications proposal...

...for anyone who knows their social media activities could pull more of their own weight on the bottom line...

...for anyone who wants to take their blog from the experimental stage to having real-world impact - and real-world value...

...we have something for you.

Today we're launching Social Signal's first ebook, called 10 Ways Your Blog Can Provide Real Value to You, Your Organization and Your Brand.

Visiting someone else's place is great. You eat their food, drink their imbibables, and meet their guests.

But eventually to host a gathering at your own place takes hold. You want to choose the hors d'oeuvres, cue up the playlist and invite your own friends -- in your own home.

It's no different with blogging. True, your organization can go quite a ways in engaging the online world by commenting on third-party blogs. But if you want to be serious about joining the conversation, you'll want a place of your own: an online home for the conversations you want to have.

And while you have no more control over where those conversations ultimately lead and what other conversations may start than you do when you're hosting a party, you're the one who sets the agenda. And it's your voice that sets the tone and pace for your audience.