Repurposed avatars spur identity confusion | Social Signal

I knew this charade couldn't last forever. Like lonelygirl15 and fake Steve Jobs before me, I went to great efforts to create a compelling illusion: not only an Alexandra Samuel blog, but a consistent profile on every online community site from del.icio.us to Facebook. Even a complete fake company with me as the fake CEO.

But today, the illusion is at an end. Darrell Houle has unmasked me as.....Suzanna Cavatrio, copywriter for Enormicom.

That's right, Darrell came across my alter ego on the tour page for Highrise, a CRM product from 37Signals, the makers of Basecamp. Check it out:

I'm happy to take this re-purposing as a sign that someone at 37Signals saw my obsessive blog post about Basecamp workflow. Or maybe it's a tribute to the talented man behind the camera -- Kris Krug, who took the original photo. Maybe this is kk+'s chance to become official photographer for 37Signals?