Today in the Globe & Mail: Alex & Rob on Reflected Glory Marketing

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Today in the Globe & Mail, TBWA President Andrea Southcott features our tips for reflected glory marketing. As Andrea puts it:

Few brands have the enviable ability to naturally attract an online community...One approach that's making a real difference in engaging customers online is hosting conversations on topics that customers care passionately about. Figuring out how to do this right takes some effort, and getting it wrong can be costly.

Download the full article here (PDF).

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Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

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About Alexandra Samuel
Alexandra Samuel

Social Signal CEO, Harvard Ph.D. and compulsive adopter of online task management and collaboration tools.

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