Searching sustainably at happyfrog | Social Signal

There's a great big gorgeous frog in the centrefold of the latest issue of SharedVISION now hitting Vancouver's streets, along with the URL happyfrog.ca... so I guess the frog is out of the bag, and it's safe to tell you about our latest project.

happyfrog is a directory of thousands of Vancouver-area businesses and organizations working in sustainability and wellness. But it's also built with community in mind. Users can rate and review the businesses they've patronized; anyone listed in happyfrog can open a conversation with the community via built-in blogging.

It's still in beta mode (as the site puts it, this is the tadpole edition), so we'll be listening closely to what community members tell us is and isn't working – and what could make it even better.

happyfrog is the brainchild/labour-of-love of Ron Williams. Ron's been a dream to work with: a passionate, practical visionary eager to make a positive difference in the world. His long-time association with wellness and sustainability publishing generally and SharedVISION in particular has been invaluable in steering happyfrog to its launch. And we're looking forward to working with him to see just how far this frog can jump.