web 2.0

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Best practices for non-profits using web 2.0

Just how much should you fear the Social Signal vendetta of the week™? Not that much, it turns out: no sooner had I written my tirade against LinkedIn Answers than I spent the evening answering them. The key to my change-of-heart? The discovery of a groundbreaking technology known as cutting and pasting. Sure, I'd rather have pulled my LinkedIn Answer with the miracle of RSS, but this is a decent plan B.

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Love your leaks

Helping your community do what they want to online - even outside your website

How do you create a site that keeps people on your pages? By creating a site that's easy to leave.

Traditional web design often focused on keeping people on a site by reducing the number of exit points: with few or no external links, the logic goes, people will stay longer.

It doesn't work that way. The Internet is designed for hyperlinks, lateral exploration, serendipitous discovery. When you cut off exit routes, you're cutting off your site's circulation, and you're creating a stagnant site.

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Lijit: a social web search widget

I've just installed a nifty new widget on my personal blog. Called the Lijit, it uses Google to allow users to search my blog. Not a huge deal, you say? True enough.

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Advice to social media mavens...from media pros

We're just back from two days in Houston as the guests of ttweak, a marketing, communications and design firm that shares our belief that authentic, original voices are the best way to convey a message. ttweak's best-known work is probably their Houston It's Worth It campaign, but their extensive and varied experience also includes a number of video projects that let interview subjects, rather than narrators, tell the story.

Workshop: Web 2.0 and your organization

A Workshop sponsored by the Hollyhock Leadership Institute, Web of Change, IMPACS, Social Signal, Communicopia and Social Tech Brewing

Friday, March 16th: 6:30-9:30 pm
Saturday, March 17th: 9:30-4:30 pm

This workshop will be held in Vancouver. Location available upon registration.

Are you interested in how online communities like Flickr, MySpace, and YouTube can empower your members and customers to carry your message out into the world? Could your organization benefit from deeper collaboration among your team members, clients, partners or the public? Could better knowledge-sharing, stronger relationships and closer communications inside your organization and with your core supporters foster more efficiency, insight and effectiveness?

The latest generation of "Web 2.0" or social web strategies and tools offer powerful opportunities for organizations to improve the way they work, communicate their messages, empower others, and serve the public. In this workshop you will learn how the latest tools for online collaboration and community building can make your organization smarter and more effective.

This workshop is designed for communications strategists, marketing managers, and webmasters who are interested in how this evolution of the web can help evolve your organization's online strategy. We will give you the tools, knowledge, and most crucially, the vision for how your organization can use the web as a stronger agent of change. We’ll also cover the nuts-and-bolts, introducing the latest tools so that you know which options are most promising for your needs.

About the presenters: Jason Mogus is the CEO of Communicopia, which has helped progressive companies and non-profits communicate and collaborate via the web for 13 years. Jason is also the founder of Web of Change at Hollyhock. Alexandra Samuel, PhD , is CEO of Social Signal, and is helping some of the web's most ambitious community ecosystems use the social web to support dialogue and collaboration.

To register please call 800-933-6338 x232 or e-mail registration (at) hollyhock (dot) ca

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Rob talks about Petro-Canada and YouTube: CFAX 1070

Just a quick note – I’ll be on Sean Holman’s Public Eye with Kate Trgovac, to talk about Petro-Canada’s YouTube gambit. We’re on at 8 p.m., right after the news. That's 1070 kHz on your AM dial in sunny Victoria, or listen live online.

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Monster mashup: get the latest on the programmable Web

One of the most powerful aspects of the new web (some people say it's the defining aspect) is how so many web sites are actually applications that can share data with each other. One simple example is a blog, which can share its content with other blogs or with news aggregators.

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A directory of the best in Web 2.0 applications

There's a lot of innovation going on in the new web right now, with ground-breaking applications coming from individual developers as well as big, well-funded companies. It seems like every day, there's a new service out there giving you a new way to collaborate, create, tag or remix.

Keeping track of it all – or even knowing where to start looking for a particular kind of service – has been a daunting challenge... until now.

Accidental dossiers: privacy and security in the new web

At last week's 2006 Nonprofit Technology Conference in Seattle, I sat on a terrific panel led by Matt Blair, with Marnie Webb and Marshall Kirkpatrick, on the security implications of the new web. It was one of those amazing sessions where the audience was so engaged from the start that we had no need for the usual opening-presentations-plus-Q&A structure; we got right into a very cool 90-minute conversation.

I don't think anyone was recording the session, but I thought I'd share the notes I'd prepared for my presentation.

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Accidental dossiers

Privacy, security and aggregation in the new web

At last week's 2006 Nonprofit Technology Conference in Seattle, I sat on a terrific panel led by Matt Blair, with Marnie Webb and Marshall Kirkpatrick, on the security implications of the new web. It was one of those amazing sessions where the audience was so engaged from the start that we had no need for the usual opening-presentations-plus-Q&A structure; we got right into a very cool 90-minute conversation.

I don't think anyone was recording the session, but I thought I'd share the notes I'd prepared for my presentation.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.