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Social Speech Podcast, Episode 12: Mitchell Beer

27 December, 2012
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by Rob Cottingham

Mitchell Beer has been a leader in conference communcations for more than a quarter of a century. His firm, The Conference Publishers, reports and repackages conference content - keeping it useful and relevant long after the closing gavel.

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Sure you have a great document. But do you have a dancing caribou?

Social media can give new life to old communication vehicles

17 July, 2009
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by Rob Cottingham

For organizations with a strong policy orientation, turning out documents and reports is a pretty integral part of their existence. And often those reports are valuable contributions to the dialogue.

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BC Hydro hits YouTube

8 January, 2009
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by Rob Cottingham

Our friends and clients at BC Hydro have made the leap onto YouTube, with a series of videos promoting their newly overhauled, conservation-enhanced web site.

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Do adjust your set: viewers flock to YouTube over TV to see Obama

30 March, 2008
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by Rob Cottingham

Alex posted yesterday about YouTube views as a proxy for the relative support for political candidates. According to this piece at TechPresident, the same may be true of the relative support for new and old(er) media:

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YouTube views as a proxy for web success

Comparing the impact of web video on Obama and Clinton campaigns

30 March, 2008
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by Alexandra Samuel

We're often asked how organizations can measure the return on investment from social media. Frank Rich's column in today's New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping the power of the web:

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Bedtime with Rob and Alex ep. 4: the long-distance episode

8 February, 2008
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by Alex and Rob

Okay, so Alex is in Oberlin, Ohio while Rob holds down the fort in Vancouver, BC. You think we're going to let a little thing like 3,300 kilometres of distance keep us from our just-before-sleep banter?

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Accepting on behalf of lonelygirl15 will be lonelygirl16

(parent to teen sprawled on bed) Cheer up, sweetheart. Maybe NEXT year the Oscars will have a category for Best YouTube Diary.

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Northern Voice: No politician is safe when cameras are everywhere

How citizen journalism powered by social media reframes politics, politicians, and the people involved

25 February, 2007
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by Rob Cottingham

I just stepped out of a superb presentation by Eddie Codel titled Using Internet Video to Change the World One Eyeball at a Time. A few of the phenomena he raised:

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YouTube meets The Man

Targeting your video message to the community you want to reach

19 August, 2006
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by Rob Cottingham

I had a great conversation on Saturday night with Kate Trgovac on Sean Holman's Public Eye Radio. The topic was Petro-Canada's foray into the video-sharing world of YouTube, a project Kate got rolling for them before moving on to her new gig. (The videos purport to explain why gasoline prices are so high.)

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Rob talks about Petro-Canada and YouTube: CFAX 1070

18 August, 2006
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by Rob Cottingham

Just a quick note – I’ll be on Sean Holman’s Public Eye with Kate Trgovac, to talk about Petro-Canada’s YouTube gambit. We’re on at 8 p.m., right after the news. That's 1070 kHz on your AM dial in sunny Victoria, or listen live online.

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