writing

Engagement

Our engagement services frequently begin with strategy and concept development work that ensures your site can offer a clear value proposition to visitors and contributors: a combination of tools, content and relationships that will keep them coming back for more.

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Writing to be heard

In the midst of this great GuideStar piece on writing fundraising letters comes a sentence that galvanized me:

  • Beginning sentences with "and"- one of my favorite connectors that encourages readers to keep reading (actually "listening" because that's the way we talk with friends).

Listening. That's why conversational writing, be it in blog posts, speeches or direct mail, has such power.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.