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Alex and Rob teaching Fundamentals of Social Media at UBC in March

6 January, 2010
0
by Rob Cottingham

Ready to dive into social media, but not sure where to start? Alex and I will be teaching Fundamentals of Social Media at UBC Continuing Studies in March - a more in-depth version of the course we taught last fall. (Which, by the way, we enjoyed tremendously - thanks to everyone who took part!)

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Open SoSi: The Concept Jam part 4

How to create a great report summarizing your workshop's results, with an example from Vancity's Change Everything

22 October, 2009
2
by Alexandra Samuel

We love the Concept Jam workshop for what happens in the room, as people get excited about the possibilities for social media in their organizations and their own work. And we love taking what happens in the room and teasing out the ideas and mashing them up with what we know ourselves until we can deliver a really varied, exciting set of options.

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Open SoSi: The Concept Jam part 2

Agenda and script for the Concept Jam social media strategy workshop

15 October, 2009
1
by Alexandra Samuel

Read part 1, introducing the Concept Jam overview >>

Today, we're releasing two documents that can help you structure a Concept Jam workshop.

The Concept Jam workshop agenda (doc) is the document we share with all the participants in a workshop. We create a custom agenda for each workshop, depending on client, participants and the time available (while we prefer a full day, we've done half-day versions by developing the list of audiences, goals and strengths ahead of time, in consultation with our client). In some instances a client wants to include stakeholders or audience members in the brainstorming portions of the workshop, so we'll invite them to join the workshop at lunchtime, and use the morning to set up the audiences, goals and strengths lists as a strictly internal team conversation.

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Open Sosi: The Concept Jam part 1

How to deliver a social media strategy workshop that builds capacity and finds opportunities

15 October, 2009
1
by Alexandra Samuel

We're launching Open SoSi by sharing the Concept Jam. The Concept Jam is a workshop-based methodology for identifying an organization’s most promising social media opportunities. It's the part of our work that we love the most, and that we think gives the greatest value to our clients. It's also the one part of our current service line-up that we hope to do even more of in the months and years to come. So we figured we'd put our money where our mouth is by giving that away first.

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Get the social media basics from Social Signal

Alex and Rob to teach Introduction to Social Media at UBC

8 August, 2009
2
by Rob Cottingham

One of our favourite things about working in this field is the chance to pass on what we know, to see what happens when people start to grasp the potential of social media... and to see what they do when they run with it.

So I'm delighted to announce we'll be teaching an introductory course in social media this September at the University of British Columbia. The course runs for three Wednesday evenings at UBC's downtown Robson Square campus, from Sept. 9 to 23. Tuition is $375 plus GST.

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From books to bits

SFU offers digital publishing workshop July 23-24 in Vancouver

14 July, 2009
0
by Rob Cottingham

Few industries have faced greater disruption from the digital revolution than publishing. From Craigslist's impact on newspapers' classified ad revenue, to the rise of e-books and the dominance of Amazon.com, huge changes are underway. And this is probably only the beginning; social media's influence has only just started to be felt.

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13 keys to a good panel

2 April, 2008
3
by Rob Cottingham

I've been very lucky with panel discussions: I've never been on a dud. I hear the horror stories (and I've witnessed them from the audience): moderators who can't read the room, panelists who run way long and pitch their company relentlessly, and chemistry that just doesn't work.

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Toronto workshop: Web 2.0 and Your Organization

4 June, 2007
1
by Alexandra Samuel

Web 2.0 and Your Organization
July 24 & 25th, 2007
Centre for Social Innovation
215 Spadina Avenue, Toronto

How can your organization use social media tools to deepen your relationships with supporters, reach new audiences and raise more money? More than twenty people discovered the power of social media tools like blogs and wikis through a workshop I co-taught with Jason Mogus on Web 2.0 and Your Organization. Jason and I had so much fun teaching that March workshop in Vancouver, and got such a positive response from participants, that we will be offering the same workshop in Toronto this summer.

Here's the skinny:

Are you interested in how online communities like Flickr, MySpace, and YouTube can empower your members and customers to carry your message out into the world? Could your organization benefit from deeper collaboration among your team members, clients, partners or the public? Could better knowledge-sharing, stronger relationships and closer communications inside your organization and with your core supporters foster more efficiency, insight and effectiveness?

The latest generation of "Web 2.0" or social web strategies and tools offer powerful opportunities for organizations to improve the way they work, communicate their messages, empower others, and serve the public. In this workshop you will learn how the latest tools for online collaboration and community building can make your organization smarter and more effective.

This workshop is designed for communications strategists, marketing managers, and webmasters who are interested in how this evolution of the web can help evolve your organization's online strategy. We will give you the tools, knowledge, and most crucially, the vision for how your organization can use the web as a stronger agent of change. We’ll also cover the nuts-and-bolts, introducing the latest tools so that you know which options are most promising for your needs.

This workshop will take place from 6pm to 9pm on July 24th, and from 9am to 5pm (with lunch break) on July 25th.

Follow this link to register today -- space is limited.

For more information, please contact web2andyou@gmail.com. Or download our leaflet (PDF, 1 MB).

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