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Aug. 4: Come for the open house. Stay for the amazing story of "Houston. It's Worth It."

Randy Twaddle on authentic brands from user-generated content

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We're having our first open house next week... and we're thrilled to have one of the coolest people we know as our featured speaker. If you're interested in building authentic brands, destination marketing or user-generated content, you'll want to join us.

Because you'll get to meet Randy Twaddle, one of the partners behind ttweak. They're the Houston, TX marketing firm that came up with a brilliant - and completely unofficial - campaign to promote the city.

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Dear audience: Thanks for watching. You're fired.

Five ways a cancelled TV series can keep faith with its audience

Dead terminator robot

A few weeks ago, Alex and I got bad news: Terminator: The Sarah Connor Chronicles was being cancelled. And not just cancelled: the production studio isn't even shopping it around. (In Terminator terms, this is like pulling the chip out of the show's skull and incinerating it.)

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.