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Your brand in 140 characters

17 tips for using Twitter to grow your business

29 March, 2009
3
by Alexandra Samuel

"Take me now, you magnificent beast" is well under the limit

In 2008, companies woke up to the power of Facebook as a way of engaging customers, building brand, and selling their products or services. Today, the hottest new marketing tool is Twitter: a social network that consists entirely of people exchanging 140-character messages with their friends, family and colleagues.

Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing.

Don’t believe me? Here are my top tips on getting started with Twitter…and each is 140 characters or less.

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Travel by cloud

Social media tips for business travel, today in Harvard Business online

6 March, 2009
1
by Alexandra Samuel

My business travel begins long before I get on the plane. By making the most of social networking and other social media tools, I get the most out of each business trip -- finding new business opportunities, learning from new people, and building my network.

Today, Harvard Business online has published my top tips for using social media to get the most out of business travel.

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Matters of taste: When Second Life gets too explicit

19 January, 2007
0
by Rob Cottingham

A few days ago, we received a terrific question from Jenny Edwards (ED of England's Homeless Link, a national organization of frontline agencies dealing with homelessness). She's intrigued by Second Life's potential, but...

Having joined SL mid December and spending much of the holiday season there I have been thinking about how useful and creative it would be to network those of us round the world who are working to end homelessness and to share ideas and experience. The dilemma for me in thinking of using it for work the amount of adult material and behaviour. It's fine for people privately but inviting others into the world, particularly those from faith based communities, is too problematic for me at the moment. Have you found a way of overcoming this?

It's an issue, all right - and not just for people in faith-based communities. Ask any enthusiast, employee or consultant who finally convinced a friend, parent, boss or client to check out Second Life... only to have them run into X-rated territory.

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