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6 essential social media tools for your business or organization

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If you're asking how social media can help your business or organization, you should start by answering four questions that will give you a strategic framework for decision-making.

But if you're itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I've listed these in the order I'd recommend adopting each one.

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Reframe it offers collaboration in context

Our friends at ReframeIt are enjoying a couple of weeks' worth of well-deserved glowing coverage, most recently in the form of a great review on ZDnet. I met ReframeIt CEO Bobby Fishkin at this year's NetSquared, where we had an awesome conversation about how well-designed social web tools can support meaningful conversation, knowledge building and social trust, as opposed to the usual yak yak yak.

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Tagging for world domination

Tagging tips and strategies that make content easier to find and manage

Updated: Wink tagged-content search is now defunct.

Today we're at BarCamp Vancouver, where I'm facilitating a session on "Tagging for World Domination." The news that Wink is rolling out version 2.0 of their service is a nice reminder that there are more and more options for using tags as useful blogging fodder: Wink itself would offer a great variant on my tagging trick #1, below.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.