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If your team won't blog, maybe you need a new approach

How to spur reluctant bloggers

2 November, 2011
1
by Rob Cottingham

"Why won't they blog?"

That's a lament I hear from community managers, social media practitioners and communications directors who are begging, cajoling, coaxing and wheedling coworkers, trying to get them to post something to their organization's or company's blog.

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It takes a village to build a world-changing social media presence

Building your social media team

26 March, 2009
0
by Alexandra Samuel

Social media can help to engage customers, build brand, raise public awareness or support internal collaboration. Precisely because of its breadth of impact, it's not obvious where it fits in an org chart: In marketing or public relations? Communications or customer care? I.T. or H.R.?

Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. It's about identifying the goals for your social media program, the competencies needed for successful execution, and the gaps you need to fill.

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A little birdie told me

Twitter monitoring to strengthen your team

26 February, 2009
1
by Alexandra Samuel

Last weekend I added a search on "@robcottingham" to TweetDeck so that I could track the comments on Rob's Northern Voice keynote. (BTW, if you aren't using TweetDeck to keep track of your Twitter pals, I highly recommend it; like many people I know, Tweetdeck has transformed Twitter from being a tool I use occasionally to a vital part of my workflow and community.)

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