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Social media for small organizations: why size matters

20 October, 2010
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by Alexandra Samuel

Part 3 of a series. Originally appeared on AlexandraSamuel.com.

The 90-9-1 principle popularized by Jakob Nielsen says that if you have 100 visitors to your online community site or social media presence, your visitors' participation will look like this:

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Social media for small organizations

Creating a social media presence in 2010

18 October, 2010
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by Alexandra Samuel

Part 1 of a series. Originally appeared on AlexandraSamuel.com.

By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission?

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Ep. 23: the don't-try-to-build-Facebook episode

Podcast: Strategy for a small organization

4 October, 2010
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by Rob Cottingham

We're coming up to the fifth anniversary of the Social Signal blog. So it's fitting that this Bedtime with Rob and Alex podcast looks at the heart of what we do: developing strategies for participation.

And this time out, we're looking at strategies for smaller organizations (both in budget and membership). We cover:

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