risk

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Open SoSi in The Mark News

How a bad haircut created the risk tolerance to go open-source

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The following post appeared in The Mark News earlier this week.

When I was a kid I had the shortest hair of any girl in my class because my mum couldn't face the hassle of hair maintenance. As soon as I got old enough to take care of it myself, I grew my hair as long as possible, and by the time I graduated from university it reached halfway down my back. Then I got my first real job and needed a grown-up look, so I gritted my teeth and asked for a modest trim. Instead, my stylist sheared me back to my ear-baring elementary school years, and I left the salon in an emotional state usually reserved for breakups and natural disasters.

That trauma led to an important discovery: hair grows back.

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Risk and social media: the Canadian Marketing Association's Word of Mouth Marketing Conference

I just wrapped up a panel with David Jones of Fleishman-Hillard and HarperCollins' Steve Osgoode, ably animated by Scotiabank's Michael Seaton. Very smart people, these folks.

The subject was whether it's possible to market in social media and virtual worlds. But one theme kept coming up again and again: risk.

What if users say bad things about us on our blog? What if nobody shows up to participate? What if this flops?

Here's where I come down on those questions:

Social Signal on...

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