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Beating a hasty retweet

(brainstorming meeting member) Hey, how about we hold a contest where people retweet our message repeatedly, and whoever loses the most friends wins?

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Using online contests as a marketing tool

15 March, 2009
2
by Alexandra Samuel

Asked on LinkedIn:
In an earlier question regarding promotional ideas to promote our community classes, it was suggested that we offer a free sign language course (value $195) to someone in need; maybe a family member, spouse, or other individual who wants to learn this valuable and important language. We like the idea of this type of promotion, but not sure how to structure this offer and create criteria so that the selection of winner is fair. We plan to send a press release to announce this free offer. Do you have any ideas on how-to set the criteria, and/or any lessons learned offering a similar promotion?

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Engagement

Our engagement services frequently begin with strategy and concept development work that ensures your site can offer a clear value proposition to visitors and contributors: a combination of tools, content and relationships that will keep them coming back for more.

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Bringing your online community to life

2 June, 2008
0
by Alexandra Samuel

You've spent tens of thousands of dollars creating an online community site. Your organization has a big vision for how this new community can engage your customers, members or the public. Your developers, communications team and fundraisers are all bleary-eyed from the effort and dollars it's taken to get you to launch day. Now what?

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