press 'n seal

Share |

Wrap your brand in reflected glory

How focusing on your community's needs leads to success for your brand

Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand. That's rule #1 in marketing with social media -- and reason #1 for instead taking an approach we call reflected glory marketing. In reflected glory marketing you create a web site that resonates with your brand, but focuses on something your customer cares passionately about.

Social Signal on...

RSS feedTwitterFacebookGoogle+

Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.