One of the real treats of speaking at the Canadian Marketing Association's Word of Mouth Marketing Conference last week was meeting Mitch Joel, President of Twist Image and the guy behind one of the best podcasts on the Internets.
It's called Six Pixels of Separation, and it focuses on the leading edge of marketing with a strong emphasis on social media. It's spontaneous, engaging, fun and always informative. And it gives you a glimpse into Mitch's fine, fertile and fascinating mind.
I'm a fan, which means life doesn't get much better than this: Mitch and I sat down after a great dinner (yes, fellow Vancouverites, there is great sushi to be had in Toronto, when you have Jennifer Evans hunting it down for you), and he broke out his voice recorder.
For the next eight minutes, he asked really challenging (that's as opposed to aggressive) questions about very big issues. We talked about change, marketing ethics, social trust and the prospects for humane capitalism. It was great, and it was also some of the hardest work I've ever done in an interview; I found myself mulling over the ideas we discussed well into the wee hours that night.
Check out the episode here – and then do yourself a favour and subscribe to Mitch's podcast if you haven't already.
