pixels | Social Signal

Most organizations would never send their leaders to a news conference in pizza-stained sweatpants and a moth-eaten Planet Hollywood t-shirt. But a startling number of them do the digital equivalent.

They stretch low-resolution logos and graphics to serve as cover images. They shovel photos online without noticing that the call to action is getting cropped out. Use intricate, complex images as pinkie-nail-sized profile photos.

The result is a blotchy, pixelated, distorted, unreadable mess.