participation | Social Signal

"Why won't they blog?"

That's a lament I hear from community managers, social media practitioners and communications directors who are begging, cajoling, coaxing and wheedling coworkers, trying to get them to post something to their organization's or company's blog.

The CBC's Theresa Lalonde interviewed me back in January about social media trends for the coming year, and she was kind enough to replay one of my predictions that actually seems to be coming true (that people are going to become more attentive to how they use platforms like Facebook, and who they friend) in a piece about Quit Facebook Day.

It happened again today. Every time an online service like Twitter or Facebook hits a roadbump, or stops working altogether, there's an outcry of protest from its users. Then, just as quickly, comes the backlash: "How dare you complain about a FREE service?"