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Turning mild-mannered supporters into super-powered fundraisers

5 October, 2009
0
by Rob Cottingham

The BC Children's Hospital is on the lookout for a Super Community - a group of people doing something extraordinary to raise funds, raise awareness and support the hospital's work caring for British Columbia's children.

And to do that, they've created an online space where communities can organize at SuperCommunity.ca. You'll find tools for collecting donations, emailing contacts, and sharing stories, videos and photos.

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It's a video... it's a widget... it's..!

Personalized video, Facebook widget raising funds for BC Children's Hospital

20 August, 2009
1
by Rob Cottingham

As causes go, you can't get much closer to our hearts than with a children's hospital. The thought of having to take one of our kids there is wrenching, and I'm sobered by the fact that thousands upon thousands of children - and their parents - go through that every day.

We want those kids to get the care they need swiftly and effectively. We want our best medical knowledge brought to bear, and we want clean, quality facilities that promote good health as well as healing sickness.

So we jumped at the chance to work with the BC Children's Hospital Foundation, helping them chart a social media strategy for engaging their audiences and raising money.

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