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We, the users (part 1)

With great market share comes great responsibility

8 May, 2010
0
by Rob Cottingham

Buy an iPhone, iPod Touch or iPad, and you get to choose from thousands and thousands of "apps": software that ranges from full-blown business applications to games to novelty items. But before an app can make it to your iPhone, it has to make it onto the virtual shelves of the App Store... and that means convincing Apple that the app is worthy of inclusion.

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Blog ROI: Open wide...

10 ways to maximize your blog's ROI: Part 9, Embracing openness

30 April, 2009
3
by Rob Cottingham

There's a convergence going on: some big social and business trends that have one thing in common - the word open.

Whether it's open-source software, or enormous information repositories that are open to be accessed and sometimes even edited by anyone, or the growing requirements for transparency on the part of organizations and governments, your customers, supporters and audience are expecting you to be open to them.

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Love your leaks

Helping your community do what they want to online - even outside your website

29 August, 2007
0
by Alexandra Samuel

How do you create a site that keeps people on your pages? By creating a site that's easy to leave.

Traditional web design often focused on keeping people on a site by reducing the number of exit points: with few or no external links, the logic goes, people will stay longer.

It doesn't work that way. The Internet is designed for hyperlinks, lateral exploration, serendipitous discovery. When you cut off exit routes, you're cutting off your site's circulation, and you're creating a stagnant site.

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