n2y4

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N2Y4 in pictures

Photos from NetSquared Year Four

We had a great two days at Net2 this year. There's always a feeling of homecoming when Social Signallers arrive at the Cisco conference centre in San Jose: the Net2 online community was one of our very first projects, and its extraordinary success is a tribute both to its participants and to the visionaries at Techsoup Global.

For folks who weren't able to make it this year, or who are thinking of coming next year, here's a little taste of what went on:

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Engagement planning worksheets to engage your users and move them to action

Engagement mapping worksheet

How can you use the web to engage your members, supporters or the public, and move them towards a specific action?

That's a common question from nonprofits who are diving into social media. Whether you're looking for your online visitors to contribute photos, forward your issue alerts, make a donation, or contact policy-makers, social media can be a powerful way of engaging your audience and driving them towards action.

But it's often hard for nonprofits to figure out how they can engage people effectively online. It's hard enough to get visitors to your site or social media presence, let alone drive them effectively towards action. In our session at NetSquared today, we used Social Actions as a case study in engaging online community participation, and shared two strategy tools that can help you make your nonprofit site more engaging.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.