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Dare to be weak

When it comes to engagement, social media is the art of the possible

Running from social networks

I can't believe it!! Your organization isn't on Twitter? You don't have a Facebook page with discussion groups and a wall? You're not on MySpace, Bebo and FriendFeed?! OMFG, that's so weak! What are you thinking?!

Well, maybe you're thinking, "We don't have a large organization, and we have very few resources." Maybe you're thinking, "Some platforms make it easier to manage conversations than others." And maybe you're thinking, "I'm going to put our limited resources and finite attention where they'll do the most good."

You know what? Good for you.

Social Signal on...

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