moderation

Everything in moderation

Everything in moderation

A range of flag-for-moderation icons, e.g. a finger pulling down a zipper, labelled 'Overdisclosure'. Caption: 'Flag-for-moderation icons I might actually use.'

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Blogging self-defence for brands

Don't let your blog's comments turn into an arena for bashing your organization

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Asked on LinkedIn: "Blogs are a very good tool for consumers to evaluate prospective product or service providers. However, how can a business use blogs to its commercial advantage (i.e. gain valuable insight into customer behavior and satisfaction levels) while minimizing the risk of being unduly smeared by a minority of disgruntled customers or even competitor attacks?"

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It takes a village to build a world-changing social media presence

Building your social media team

Your social media team

Social media can help to engage customers, build brand, raise public awareness or support internal collaboration. Precisely because of its breadth of impact, it's not obvious where it fits in an org chart: In marketing or public relations? Communications or customer care? I.T. or H.R.?

Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. It's about identifying the goals for your social media program, the competencies needed for successful execution, and the gaps you need to fill.

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13 keys to a good panel

I've been very lucky with panel discussions: I've never been on a dud. I hear the horror stories (and I've witnessed them from the audience): moderators who can't read the room, panelists who run way long and pitch their company relentlessly, and chemistry that just doesn't work.

Monica, Linda, Rob, Rebecca, Warren

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When you empower your users, online traffic jams don't stand a chance

Nurture online community success through your community members

My last post talked about how open systems teach us that we can, in fact, self-organize and find solutions, in a world that so often seems to be telling us to be passive and compliant.

In my case, the solution cleared a traffic jam... with more than half the cars already on their merry way by the time the police arrived.

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Can The Tyee save online commenting? Here's hoping.

Effective online commenting for media sites

Things are changing at The Tyee, a Vancouver-based news and commentary site. Home to some of the best alternative coverage of issues and ideas in Canada, The Tyee's discussion threads were also becoming home to something a lot less welcome: vicious grudge matches among a handful of participants.

Readers were growing used to seeing interminable bouts of tit-for-tat insults, and would-be commenters were losing their appetite for taking jumping into the fray. It wasn't affecting every thread, but politicial discussions in particular had become dominated by a few angry belligerents.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

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