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Going for the Golden Graham
NIche messaging with social media
- 9 February, 2009
- 1
Reach each of your audiences with the message that speaks to them.
That's one of the central appeals of social media: the ability to target your message, affordably and appropriately, to each of the audiences you're trying to reach. Create a YouTube clip with an edge to hook your under-25s. Create a business-value app on LinkedIn to reach your b2b audience. Sponsor a mom's group on Facebook with your most family-friendly lines.
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