media relations | Social Signal

So far in this 10-part series, we've seen how blogs can give your organization a human voice, and provide valuable feedback from your customers. Now we're going to look at how they can open up a new communications channel to the world: one where you can tell stories that might not make front page news, but can still move your audience.

Many organizations have only two ways to talk to the public about the issues that matter to them: advertising, and mass media - often through a news release.