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I just blogged to say I love you

Inviting positive customer feedback

28 March, 2009
0
by Alexandra Samuel

I had a great customer care experience yesterday. I had entrusted my MacBook Pro to the wonderful folks at Mac Station, our favourite Apple retailer and service center. But the drive replacement wasn't covered by warranty -- because Mac Station couldn't find a record of my AppleCare coverage. We quickly realized that my warranty hadn't transferred from a previous Mac, and that Apple would need to step in to complete the transfer. Mac Station gave me the Apple number to call, and I set to work.

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You could be the lucky winner

Using online contests as a marketing tool

15 March, 2009
2
by Alexandra Samuel

Asked on LinkedIn:
In an earlier question regarding promotional ideas to promote our community classes, it was suggested that we offer a free sign language course (value $195) to someone in need; maybe a family member, spouse, or other individual who wants to learn this valuable and important language. We like the idea of this type of promotion, but not sure how to structure this offer and create criteria so that the selection of winner is fair. We plan to send a press release to announce this free offer. Do you have any ideas on how-to set the criteria, and/or any lessons learned offering a similar promotion?

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