human resources

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How to use social media to recruit your dream hire

Harvard Business

This week in Harvard Business Online: my post about how to Hire Smarter with Social Media. That post shares some lessons on how social media can help employers find the best people for their team, inspired by the process we used to find our latest, fantastic hire, Channing Rodman. To show these lessons in action, I'm sharing the story of social media helped us find Channing.

Channing joined us in April as a Social Media Strategist, and she has rocked our world with her terrific online instincts, brilliant writing and client diplomacy. You can use social media to hire team members who wow you just as much as Channing's wowed us, whether you're hiring for a social media gig or something entirely analog.

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Blog ROI: Training

10 ways to maximize your blog's ROI: Part 8, skills development

Training wheels

Social media should be a no-brainer. After all, it's all about conversation and relationships - and in fact our conversational instincts can serve us well in blogging, podcasting, social networking and other social media channels.

Instinct alone, however, won't suffice. You need skills, knowledge and experience to succeed in social media – from tech chops, to the unique demands of various social media venues, to the social nuances of dealing with conflict between online antagonists.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.