facebook page | Social Signal

There's an issue people raise constantly in my seminars and workshops, in a conversation that usually goes something like this:

Them: "Should we have a Facebook Group or a Facebook Page?"

Me: "Well, Facebook wants you to use Pages for organizational profiles, and Groups for small group collaboration..."

Them: "You see, we've had a Facebook Group for a few years now, and it does really well. Will Facebook convert it to a Page for us?"