entrepreneurs | Social Signal

The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I've long admired as a customer, member, or as a drooling window shopper. I was already a fan of Escents (my eternal source for hostess gifts), Uptown Giftbox (which packaged the awesome gifts at FWE's recent dinner) and Gumdrops (where I've found great rainwear gifts for friends and family). Small Business BC, FWE and yoyomama have had my back at work and at home.  Now I'm also excited about dressing my children in Style Kid, getting myself dressed in Frocks, and getting undressed to my Smart Ass underpants.

All these great businesses and organizations are looking at how social media can help them use social media to reach their customers and strengthen their brand. In our social networking panel, and our small group Q&A, I offered some suggestions on the tools and tactics that can help organizations make the most of social media.