engagement

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Is online activism effective? 5 ways to ask (and answer) the question

Can social media catalyze or support political change? To answer that question, you have to understand who is asking, and what they really want to know.

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Conversation: the ultimate analytic

Can't get an answer from Google Analytics? Ask your users.

I had something of a happy mystery yesterday: a huge surge in traffic on one of my Noise to Signal cartoons with no apparent reason why.

That's the kind of mystery I dearly love to solve. Not just because I'm nosey, but also because I'd like to thank whoever's responsible. So I donned my deerstalker, broke out the virtual magnifying glass and started an investigation.

I solved that mystery... but discovered something a lot more important in the process.

Here's how I proceeded:

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Creating a conversation hub

How to monitor your blog's comments using Twitter

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Twitter has helped move my attention from the soapbox side of social media ("Here I am blogging about the Important Idea I want to convey") towards its conversational side ("What do you think about my Important Idea?") The short message length and rapid-fire pace of Twitter, combined with the panoramic view of my friends that I get from my Tweetdeck setup , fosters a more conversational online relationship with my friends and colleagues.

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Engagement planning worksheets to engage your users and move them to action

Engagement mapping worksheet

How can you use the web to engage your members, supporters or the public, and move them towards a specific action?

That's a common question from nonprofits who are diving into social media. Whether you're looking for your online visitors to contribute photos, forward your issue alerts, make a donation, or contact policy-makers, social media can be a powerful way of engaging your audience and driving them towards action.

But it's often hard for nonprofits to figure out how they can engage people effectively online. It's hard enough to get visitors to your site or social media presence, let alone drive them effectively towards action. In our session at NetSquared today, we used Social Actions as a case study in engaging online community participation, and shared two strategy tools that can help you make your nonprofit site more engaging.

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Bureaucracies and new media: How the US Air Force deals with blogs

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David Eaves is a member of the Social Signal advisory board. Originally posted at eaves.ca.

A friend forwarded me this interesting diagram that is allegedly used by the United States Air Force public affairs agency to assess how and if to respond to external blogs and comments that appear upon them.

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Engagement planning to bring your social media project to life

Once you've built the online community or social media application of your dreams, how do you actually get people to visit, use and contribute to it? The question of how to bring a community to life is at the center of our work, and recently we've been able to share more of our approach in a variety of forums: at NetSquared, in bed at Drupal Camp, and as of this week, in the services section of our own web site.

Engagement

Our engagement services frequently begin with strategy and concept development work that ensures your site can offer a clear value proposition to visitors and contributors: a combination of tools, content and relationships that will keep them coming back for more.

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Bringing your online community to life

You've spent tens of thousands of dollars creating an online community site. Your organization has a big vision for how this new community can engage your customers, members or the public. Your developers, communications team and fundraisers are all bleary-eyed from the effort and dollars it's taken to get you to launch day. Now what?

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Vancouver joins the conversation on ChangeEverything.ca

Someone at City Hall is listening to at least one corner of the blogging world.

Over at ChangeEverything.ca, the online community we built with Vancity, user Scott Robarts recently asked why the city is cutting down the trees on Granville Street:

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.