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A tale of two pachyderms

How a big push and a little help can convince people to change

Switch elephant

This is the story of how one elephant drove us to make a change... and another elephant, courtesy of Switch authors Chip and Dan Heath, showed us the way.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.