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Free as in puppies

One way or another, organizations have to pay for their social media presence

Free puppy

One of the great things about the clients I've been lucky enough to work with is how smart they are. Case in point: BC Hydro's Deb LeRose, who - among many other things - helps the company's many departments and business units understand social media.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.