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How much social media can $200 buy?

14 tips for Twitter contests that build followers and brand visibility

3 April, 2009
20
by Alexandra Samuel

Today, we're launching Social Signal's first Twitter contest, inspired by another great contest that ran today on Twitter.

Twitscoop is a service that tracks the hottest topics on Twitter. This morning, one topic jumped out as the super-hot discussion of the morning: 200k. It turns out that hipster T-shirt company threadless had made the following offer:

@threadless In celebration of passing 200k followers, we're giving away $200 in GC today! RT this to be eligible to win 1 of 8 $25 GCs

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You could be the lucky winner

Using online contests as a marketing tool

15 March, 2009
2
by Alexandra Samuel

Asked on LinkedIn:
In an earlier question regarding promotional ideas to promote our community classes, it was suggested that we offer a free sign language course (value $195) to someone in need; maybe a family member, spouse, or other individual who wants to learn this valuable and important language. We like the idea of this type of promotion, but not sure how to structure this offer and create criteria so that the selection of winner is fair. We plan to send a press release to announce this free offer. Do you have any ideas on how-to set the criteria, and/or any lessons learned offering a similar promotion?

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