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Common Craft's latest move helps point the way for content creators

9 August, 2011
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by Rob Cottingham

Sachi and Lee LeFever's company Common Craft has reinvented itself a few times... and each time, they just get more and more useful. From an online community consulting firm, Common Craft turned into a creator and provider of simple, charming and monstrously popular explanatory videos - starting with the now-famous RSS in Plain English.

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Turn a one-hit wonder into a rock star

How a popular (but off-topic) blog post can boost the rest of your content

27 August, 2010
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by Rob Cottingham

Stories abound of rock bands who produce hours and hours of music that deepens the soul, challenges the psyche and redefines human existence in a new, profoundly meaningful way.

And then they write one frigging novelty song, and that's the one that chews its way to the top of the charts. You spend years writing songs about social justice and the human condition, but I Just Choked on a Tic Tac is the song that defines your life's work.

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Engagement

Our engagement services frequently begin with strategy and concept development work that ensures your site can offer a clear value proposition to visitors and contributors: a combination of tools, content and relationships that will keep them coming back for more.

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Matters of taste: When Second Life gets too explicit

19 January, 2007
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by Rob Cottingham

A few days ago, we received a terrific question from Jenny Edwards (ED of England's Homeless Link, a national organization of frontline agencies dealing with homelessness). She's intrigued by Second Life's potential, but...

Having joined SL mid December and spending much of the holiday season there I have been thinking about how useful and creative it would be to network those of us round the world who are working to end homelessness and to share ideas and experience. The dilemma for me in thinking of using it for work the amount of adult material and behaviour. It's fine for people privately but inviting others into the world, particularly those from faith based communities, is too problematic for me at the moment. Have you found a way of overcoming this?

It's an issue, all right - and not just for people in faith-based communities. Ask any enthusiast, employee or consultant who finally convinced a friend, parent, boss or client to check out Second Life... only to have them run into X-rated territory.

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